Kcore Analytics Influencer Algorithms help to optimize targeting influencers in marketing campaigns.
We have teamed up with Grandata, an Argentinian Corporation that integrates financial and telecommunication data at the country level, to perform a marketing campaign targeting the influencers identified by our algorithms.
Our main finding is that people location in the social network, measured by our state of the art Collective Influence Algorithm and Optimization Theory is a powerful predictive indicator for their economic status.
Said in very simple terms, we discovered that people located in positions of high collective influence found by our algorithms also have high economic levels. This result comes from the unprecedented combined analysis of two large-scale datasets including telecommunication and financial data of 110 million people in Mexico, and the development of cutting edge network theory.